How To Design Your Own Direct Sales Brochures

How To Design Your Own Direct Sales Brochures

Each direct sales company operates differently. Some provide their sales representatives with customizable marketing materials including brochures, others provide graphics and suggestions. Either way, a direct sales business may benefit from having their own personalized marketing materials and that often begins with a brochure.

A brochure has a few basic responsibilities.
• Sell products
• Provide contact information

Selling a product is accomplished via graphics which represent the company and help the reader to identify with the product. Selling is also established via content – what is written in the brochure. Let’s take a look at the steps involved in integrating these two responsibilities into a two or three page brochure.

Step 1. Grab a piece of paper and list the benefits of your products. How does your product help your customer? How are their lives changed, improved, and benefited? Take a look at your company website to see how they address this question. Also, if they provide any marketing content, particularly if it is a recognizable slogan or mission statement, consider including this on your brochure as it will help establish brand recognition.

Step 2. Ask yourself why someone would pick up your brochure? Is there a promotion or coupon you can attach to the brochure to provide an incentive?

Step 3. What information is it vital to include? For example, do you want to include a list of your top sellers and the prices or is it more important to talk about the benefits of hosting a party?

Step 4.

Consider your budget. Pricing for a brochure varies tremendously depending on paper quality, paper color, two fold or three fold, ink colors, and quantity. Do a bit of research to determine how much it is going to cost for various options.

Step 5. How are you distributing the brochure? Are you mailing it or handing them out? The difference will affect your design. For example, if you’re mailing the brochure placing the postage mark over your contact information will dramatically affect your response rate.

Step 6. Write the content in an informal, conversational voice. One trick is to write the content like you’re talking to or writing to a friend. This type of writing style is easier to read and easier for prospects to relate to. Choose your graphics and place them in your copy keeping in mind balance helps aid readability. If the top of the brochure is heavy with graphics and the bottom is heavy with copy it might be easier to read if the graphics are placed throughout the copy.

There are many brochure design programs available both online and via software packages available at the local office supply store. Microsoft Publisher is a good program, however it is pretty expensive. Keep in mind how many brochures you will be creating each year to determine if the expense of the software will provide a good return on investment.

Brochures are an excellent tool to communicate with prospects and customers. They have the handy ability to hang around in homes and businesses and inspire impromptu sales. Brochures help customers and prospects find your contact information when they need it and keeps your products and business fresh in their minds.

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