The small business that you own may conduct most of its business online, but that doesn’t mean you are limited to advertising there. It takes some work to increase your online presence, but all of that work doesn’t involve optimization and keywords. You can mount an effective marketing campaign without turning on your computer.
Offline marketing is one way to increase traffic to your website and therefore your business. Get family and friends involved by discussing what you do with them. They can be your guinea pigs so to speak. If they are persuaded to visit your website then you are developing a great sales pitch.
Every city has some sort of newspaper that will let you advertise for little or nothing. It may be a thrifty newsletter designed to tell people about all the bargains around town. Take the opportunity to put an ad for your business in the paper. These newsletters are distributed in grocery stores and some restaurants. They are the reading material for you while you wait for your table.
Don’t overlook trade magazines. If you sell crafts, think about advertising in those types of magazines. Take out ads in any local crafting literature and visit crafting groups around town to talk about the products you offer that can help them.
Goods and services are advertised in coupon packets that get distributed around the city. I read the offers and take advantage of the ones I like. Design an ad to be included in the pack. It doesn’t have to be fancy but it does have to be concise and catchy to the reader. Include a savings coupon for the first order that they place.
The business card is a powerful marketing tool. It is something that you can hand out to everyone as a reminder that they have met you. My husband has tons of business cards from friends that come in handy when he is looking for a particular service. The card should include the name of your business, a picture of you (if you want), contact information including email address, and any tag lines you use regularly.
Business cards can be dropped in bowls at restaurants, handed out at parties, and sent in mailings to the public. Always have at least ten in your pocket at any given time. You never know who you will meet that will be in need of your services.
Networking is a part of business. The more people you know, the more resources you have available. Besides, those who are also in business can provide tips and warnings to you about various subjects related to the small business. Join the Chamber of Commerce and stay visible in the community. Volunteer to speak at churches, civic meetings, and other venues to talk about your type of business and business topics in general.
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