Product Marketing

Advantages And Disadvantages Of Using Water And Solvent Based Inks

The printing market is a market that is constantly evolving an expanding. It is a market that is required in almost every firm and company, because advertising is a key component needed for a successful growth of a company. When there is such a huge market for the printing market, it is obvious that the market will go to great lengths to outdo itself and the competition. Specially in world like we are living, it has been noted that consumers stay faithful to firms that show dedication and effort to getting the required job done and going to great lengths to protect the environment while they are doing it.

There have been moves by the printing market to move from conventional solvent based printing methods to using water based inks and coatings. But every printing firm will agree that inks that are based on water do not have the required level of quality. The main problem with it is the efficiency of the press because the speed of the press is not enough and causes major issues with material like film and such. Almost every printing company Perth can agree to this fact.

In the traditional methods that used a solvent based ink, the ink could be dried off easily using heaters and this can be done at any speed that the press is running at. The problem with water based solutions is the amount of time spent drying it especially on surfaces that are not that absorbent. This is an issue when undertaking orders for things like banner printing. For more info on banner printing, check this out!

In situations where high press speeds are required, water based printing methods will only slow down the entire process and cut down the efficiency and profit margins. But there are many situations where low press speeds will be needed and water based printing methods are much more suitable for use.

As mentioned above the main difference between both the ink types depends on the material used to print on. If the material is good at absorbing, then both the ink types are suitable for it and for a majority of the time water based inks are used. The problem occurs when the material is not good at absorbing. In situations like this, solvent based inks are used for the large majority of the time. But with the advancement of today’s technology, scientists and inventors have come up with various water based inks that can be used. Nowadays water based ink usage is determined by the material used to print on but with the rate that technology is advancing it will be a matter of time before a solution for this is figured out.